Yatra’, a unique initiative to drive awareness and education about healthier investment practices. The yatra starts from Surat on October 30 and travels across 25 towns and cities over the next 6-8 months.
Vivek Law, editor – BloombergUTV, said, “At the start of the year, we made a pledge to hand-hold every Indian towards financial literacy and vowed to be the most trusted guide of the Indian investor. We have taken several steps since, to live by our commitment. Today, with the launch of the All India Investor Yatra, we are taking the commitment to the next level and strengthening our movement towards financial literacy. This is by far a path-breaking initiative that seeks to educate people about their money through theatre."
The yatra employs a unique and innovative infotainment format to build investor awareness and impart knowledge, critical for making informed investment decisions through a theatre performance. The performances will be followed by interaction between the investors and a panel of experts who will address the queries of the audience.
The skits will focus on do’s and don’ts of informed investing, banking, risk analysis, advisory, inflation and selecting the right investing tool among others. The objective of the skits is to educate the investor about equities and mutual funds Vs other asset classes, ETFs, Risk Appetite, Mutual Funds & SIPs and the advantages of planned investments.
Prashant Saran, wholetime member – Securities and Exchange Board of India, was the chief guest for the evening.
Chitra Ramkrishna, joint managing director – National Stock Exchange of India, said, “For NSE, creating investor awareness has been a mission. This is another attempt, in partnership with BloombergUTV, to reach out to the remote corners of India. This initiative will help investors to manage their finances better and understand the importance of taking sound financial decisions.”
The All India Investor Yatra launches on BloombergUTV in November 2011.
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