Max Fashion spotlights post-millennial style with its Spring 2018 Collection

  Ready to ditch those puffy winter pullovers? Give your wardrobe a fresh update with Max Fashion’s breezy new Spring 2018 Collection, a vibrantly designed assortment of colours, prints and embellishments for all ages.

The Spring ’18 Collection is a showcase for a new world where millennial and Generation Z shoppers are changing the fashion landscape. Not just runways, style is now on the streets and social media. New-age icons such as Kendall Jenner, the Hadid sisters, Zendaya and Jaden Smith show off their style not just on red carpets but also Instagram and Snapchat. Fashion today is braver – vibrant, non-conforming and ready to make a statement.

In keeping with this brave new look, Max Fashion’s spring offering is a versatile mix of silhouettes and colours. Exaggerated puff-sleeved shirts share the spotlight with sporty mesh separates; and tribal-inspired dresses offset minimal linen formals. Key pieces include printed kimono and shorts, embroidered crop tops, wrap pants, linen bomber jackets, detachable denim suspenders, paper bag-waisted pants and layered Indianwear.

The spring colour palette is a splash of bright hues on a muted backdrop. All-time classics - black, white and grey - are sprinkled across the seasonal collection. The prints incorporate shades such as fuchsia and millennial pink, midnight and cobalt blues, poppy red and canary yellow. Prints and stripes share the stage with delicate embroidery, draping, fringing and smart tailoring.

The collection is not just about one style that’s trending. It is about different looks for different occasions. Whether it’s a busy day at work or a romantic date night; an intense work-out or a trip to an exotic island- there’s always a perfect Max look for you. Take your pick from this mix of head-turning ensembles and express your sensibilities in your personal style. Afterall, you are what you wear!


With minimalism meeting flamboyant detailing, the womenswear collection from Max Fashion scores on style and utility. Simple striped and printed topwear is updated with exaggerated ruffled and bell sleeves; while denim gets the pinafore and dungaree treatment. Athleisure is a major influence in the collection high on mesh fabrics, catchy slogans and roomy bombers in monochromatic hues.

Stripes are dominant motifs, embellished with prints and embroidery. Sporty textures come with catchy slogans, detachable details and badges. Graphic tees, bold printed co-ord sets and layered Bohemian silhouettes all pay homage to a new style aesthetic that bends style rules and combine trends with personal style.


Dapper men will be spoilt for choice this season, with Max Fashion’s curation of top trends into wearable pieces. Be it for work or play, a mix of sleek formals and laidback off-duty casuals make for great updates to springtime wardrobes. A collection tailor-made for men who aren’t limited by rules!



Linen jackets, micro-printed shirts, and smart chinos crafted in a classic palette of white, beige, blue and a splash of purple, are ideal picks for busy workdays. Casual designs make their mark with sorbet-hued polo tees (perfect for Fridays), camo and graphic

print tees and sporty joggers and shots. Unusual elements are integral to the collection – think draped details, longline silhouettes, double sleeves, badges and embroidery, pleating and look-at-me prints.

Indian wear

The country’s ancient craft and textile heritage has long been an inspiration for Max Fashion. This spring, these long-standing crafts get a contemporary makeover with statement prints and on-trend details, drawing from traditional arts such as Madhubani and tribal crafts, architecture, and urban geometry.

Intricate embroidery and bold prints enliven a canvas of bright hues comprising reds, yellows, lime greens and blues along with classic monochromes. The silhouettes are distinctly of-the-moment - asymmetrical layers, fusion midi dresses and printed overlays, paired with tasselled scarves and accessories.

Kids wear

Capturing the sweet joys of childhood, the Spring ’18 kidswear collection reinvents familiar motifs in new silhouettes for little fashionistas. From fantastic monsters and marine creatures to watercolour splashes, florals and sailors, sprightly motifs find their way into tees, flouncy dresses, jumpsuits, off-shoulder tops, denim and jackets.

The designs are heavy on details too - updated with badges, flaps, appliqué, foil print, embossing, tassels and pompoms, embroidery, beading and crochet. Check, camo prints, multi-coloured colour mixes and textured fabrics such as lace and tulle brighten the outfits, and eye-catching hues of pink blush, pink, blue, yellow, olive and red add to the standout look.

About Max Fashion:

 Max is a leading fashion brand, now available online at and on Android & iPhone apps offering customers a one stop shop for clothing, accessories and footwear needs for the entire family. Max, a fashion brand of Landmark Group has pioneered the concept of ‘Latest fashion at great prices’ in the country, thereby offering the discerning shopper a vast choice with international fashion & quality. It offers apparel, footwear & accessories that are of the latest fashion trends. The store ambience offers an international shopping experience making shopping for the entire family an absolute delight. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.




Feb 14, 2018
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