Sony Music Entertainment and Big FM come together to create a musical platform with the launch of a single track called ‘Why this kolaveri de’ from Aishwarya Dhanush’s much-awaited movie ‘3’.
The single track musical launch will see stars from the movie, Dhanush, Shruti Haasan, Aishwarya and Anirudh come together to interact with the fans at Express Avenue mall.
An emotional love story, with music direction by Anirudh, ‘3’ promises to be a musical experience for the audiences.
Ashok Parwani, associate director, south, Sony Music, said, “We have pioneered the concept of launch of single tracks and we believe they have worked very well for us. We plan to take the same forward with our forthcoming movie ‘3’ and giving our fans a musical treat we have introduced this live event. We hope the Chennai fans enjoy this new track too.”
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